{"id":27910,"date":"2022-11-21T18:16:22","date_gmt":"2022-11-22T00:16:22","guid":{"rendered":"https:\/\/salesv4.aligntoday.com\/blog\/the-power-of-gratitude-in-business\/"},"modified":"2023-09-08T15:07:24","modified_gmt":"2023-09-08T20:07:24","slug":"the-power-of-gratitude-in-business","status":"publish","type":"post","link":"https:\/\/aligntoday.com\/blog\/the-power-of-gratitude-in-business\/","title":{"rendered":"The Power of Gratitude in Business: Why Saying &#8220;Thank You&#8221; Matters in Employee Engagement, Customer Loyalty, and Brand Reputation"},"content":{"rendered":"<div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-1 fusion-flex-container nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;\" ><div class=\"fusion-builder-row fusion-row fusion-flex-align-items-flex-start\" style=\"max-width:1224px;margin-left: calc(-2% \/ 2 );margin-right: calc(-2% \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-0 fusion_builder_column_1_1 1_1 fusion-flex-column\" style=\"--awb-bg-size:cover;--awb-width-large:100%;--awb-margin-top-large:0px;--awb-spacing-right-large:0.98%;--awb-margin-bottom-large:0px;--awb-spacing-left-large:0.98%;--awb-width-medium:100%;--awb-spacing-right-medium:0.98%;--awb-spacing-left-medium:0.98%;--awb-width-small:100%;--awb-spacing-right-small:0.98%;--awb-spacing-left-small:0.98%;\"><div class=\"fusion-column-wrapper fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-text fusion-text-1\"><p>The holiday season, particularly Thanksgiving, often serves as a poignant reminder of the importance of gratitude in our personal lives. But the positive impact of gratitude isn&#8217;t limited to family dinners and reunions with friends. In the business world, expressing gratitude can be a transformative strategy for enhancing employee engagement, strengthening your brand reputation, and fostering meaningful customer relationships.<\/p>\n<h2>The Science Behind Gratitude and Employee Performance<\/h2>\n<p>According to <a href=\"https:\/\/greatergood.berkeley.edu\/topic\/gratitude\/definition#why-practice-gratitude\" target=\"_blank\" rel=\"noopener noreferrer\">research<\/a>, &#8220;practicing gratitude has proven to be one of the most reliable methods for increasing happiness and life satisfaction.&#8221;<\/p>\n<p>Gratitude is usually tied to positive reinforcement which naturally makes us feel good. Both giving and receiving gratitude are furthermore proven to decrease anxiety and stress, strengthen self-confidence, and increase personal motivation.<\/p>\n<p>These health benefits of gratitude carry over to the workplace, as the ripple effect of feeling appreciated triggers drive and promotes better performance among employees. <a href=\"https:\/\/www.apollotechnical.com\/employee-recognition-statistics\/\" target=\"_blank\" rel=\"noopener noreferrer\">92% of workers<\/a> are more likely to repeat a specific action after receiving recognition for it. The truth is that all team players, even your top workers, need consistent encouragement to deliver good results.<\/p>\n<p>Let&#8217;s dive into some of the ways that leaders can increase business performance with a sample act of &#8220;thank you.&#8221;<\/p>\n<h2>How to show gratitude to your team<\/h2>\n<p>One surefire way to fuel employee motivation is by offering genuine recognition for their accomplishments. You can amplify your employee engagement and satisfaction through the following strategies:<\/p>\n<ul>\n<li>Publicly acknowledging achievements during team meetings<\/li>\n<li>Sending personalized &#8220;thank you&#8221; messages<\/li>\n<li>Offering material rewards such as salary increases, promotions, or bonuses<\/li>\n<\/ul>\n<p>Gratitude should extend to feedback, whether positive or negative. Embracing a culture that values constructive criticism levels the playing field and enhances team dynamics. This honest feedback mechanism can lead to increased productivity and stronger lines of communication between team leads and members.<\/p>\n<p>In his book, <em>&#8220;<\/em><a href=\"https:\/\/www.amazon.com\/Big-Potential-Transforming-Achievement-Well-Being\/dp\/1524761532\" target=\"_blank\" rel=\"noopener noreferrer\"><em>Big Potential: How Transforming the Pursuit of Success Raises Our Achievement, Happiness, and Well-Being<\/em><\/a>,<em>&#8220;<\/em> New York Times bestselling author Shawn Achor discusses how we can expand our potential by using positive interactions with the people around us.<\/p>\n<p>&#8220;Praise creates what I call a \u2018virtuous cycle\u2019 \u2013 the more you give, the more you enhance your own supply. When done right, praise primes the brain for higher performance, which means that the more we praise, the more success we create. And the more successes there are, the more there is to praise.&#8221;<\/p>\n<h2>The Power of Gratitude in Customer Relationship Management<\/h2>\n<p>Savvy business leaders know that the key to customer retention is genuine appreciation. Regularly thanking customers\u2014be it through personalized emails or acknowledgments during interactions\u2014can dramatically impact customer loyalty. This serves as a base for fostering a transparent relationship that can significantly improve your brand&#8217;s trustworthiness.<\/p>\n<p>Take the recent example of Airbnb, where CEO Brian Chesky proactively acknowledged customer feedback to enhance their experience through more transparent pricing. Chesky took to <a href=\"https:\/\/twitter.com\/bchesky\/status\/1589541705921212416\" target=\"_blank\" rel=\"noopener\">Twitter<\/a> in November 2022 to write, \u201cI\u2019ve heard you loud and clear\u2014you feel like prices aren\u2019t transparent and checkout tasks are a pain. That\u2019s why we\u2019re making 4 changes\u2026\u201d<\/p>\n<p>He went on in a thread to describe significant changes that will be made to Airbnb in 2023 that will help make the customer experience better through a more transparent pricing structure.<\/p>\n<p>This approach to transparency is also a sign of gratitude, showcasing that customer opinions matter and will be acted upon.<\/p>\n<h2>Strengthen Business Partnerships with Gratitude<\/h2>\n<p>In the volatile economic landscape, maintaining robust business partnerships becomes even more crucial. Gratitude can fortify these relationships and provide a buffer against future uncertainties.<\/p>\n<p>For instance, offering promotional deals that benefit both your business and your partners&#8217; customer bases can create a win-win situation. This reciprocal approach not only broadens the scope for your partners but also enriches your business network.<\/p>\n<div class=\"flex-1 overflow-hidden\">\n<div class=\"react-scroll-to-bottom--css-pvetl-79elbk h-full dark:bg-gray-800\">\n<div class=\"react-scroll-to-bottom--css-pvetl-1n7m0yu\">\n<div class=\"flex flex-col text-sm dark:bg-gray-800\">\n<div class=\"group w-full text-token-text-primary border-b border-black\/10 dark:border-gray-900\/50 bg-gray-50 dark:bg-&#091;#444654&#093;\" data-testid=\"conversation-turn-3\">\n<div class=\"p-4 justify-center text-base md:gap-6 md:py-6 m-auto\">\n<div class=\"flex flex-1 gap-4 text-base mx-auto md:gap-6 md:max-w-2xl lg:max-w-&#091;38rem&#093; xl:max-w-3xl }\">\n<div class=\"relative flex w-&#091;calc(100%-50px)&#093; flex-col gap-1 md:gap-3 lg:w-&#091;calc(100%-115px)&#093;\">\n<div class=\"flex flex-grow flex-col gap-3 max-w-full\">\n<div class=\"min-h-&#091;20px&#093; flex flex-col items-start gap-3 overflow-x-auto whitespace-pre-wrap break-words\">\n<div class=\"markdown prose w-full break-words dark:prose-invert light\">\n<h2>Timeless Strategies for Incorporating Gratitude in Business<\/h2>\n<p>Being grateful never gets old. Gratitude remains a perennially effective strategy for business success. It&#8217;s instrumental in building a positive workplace culture, fostering customer relationships, and strengthening partnerships.<\/p>\n<p>This Thanksgiving, consider employing these actionable tips:<\/p>\n<ul>\n<li>Utilize gratitude in your onboarding processes to set the tone for a positive workplace culture.<\/li>\n<li>Be flexible with vendors to maintain mutually beneficial partnerships.<\/li>\n<li>Engage in transparent communication with customers to let them know they are valued.<\/li>\n<li>Offer promotional incentives to affiliate partners for a win-win relationship.<\/li>\n<li>Publicly acknowledge mistakes and express gratitude for the understanding and patience of your clientele.<\/li>\n<\/ul>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div><\/div><\/div><\/div><\/div>\n","protected":false},"excerpt":{"rendered":"","protected":false},"author":33,"featured_media":25266,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"content-type":"","footnotes":""},"categories":[440],"tags":[442,441,443],"class_list":["post-27910","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-gratitude","tag-gratitude","tag-team-appreciation","tag-thanksgiving"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v25.3.1 (Yoast SEO v27.2) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>The Power of Gratitude in Business: Why Saying &quot;Thank You&quot; Matters in Employee Engagement, Customer Loyalty, and Brand Reputation<\/title>\n<meta name=\"description\" content=\"Unlock the transformative power of gratitude in business to boost employee engagement, strengthen brand reputation, and foster customer loyalty. Learn science-backed strategies for expressing thanks in the workplace and actionable tips for enhancing business partnerships.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/aligntoday.com\/blog\/the-power-of-gratitude-in-business\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"The Power of Gratitude in Business: Why Saying &quot;Thank You&quot; Matters in Employee Engagement, Customer Loyalty, and Brand Reputation\" \/>\n<meta property=\"og:url\" content=\"https:\/\/aligntoday.com\/blog\/the-power-of-gratitude-in-business\/\" \/>\n<meta property=\"og:site_name\" content=\"Align\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/alignme\" \/>\n<meta property=\"article:published_time\" content=\"2022-11-22T00:16:22+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2023-09-08T20:07:24+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/aligntoday.com\/wp-content\/uploads\/2022\/11\/Blog-Cover-Photos-3-1024x576-3.png\" \/>\n<meta name=\"author\" content=\"Haley Pegg\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:image\" content=\"https:\/\/aligntoday.com\/wp-content\/uploads\/2022\/11\/Blog-Cover-Photos-3-1024x576-4.png\" \/>\n<meta name=\"twitter:creator\" content=\"@aligntoday\" \/>\n<meta name=\"twitter:site\" content=\"@aligntoday\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/aligntoday.com\/blog\/the-power-of-gratitude-in-business\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/aligntoday.com\/blog\/the-power-of-gratitude-in-business\/\"},\"author\":{\"name\":\"Haley Pegg\",\"@id\":\"https:\/\/aligntoday.com\/#\/schema\/person\/3218ee7a8845b33a16fd03d7bcd5ac1c\"},\"headline\":\"The Power of Gratitude in Business: Why Saying &#8220;Thank You&#8221; Matters in Employee Engagement, Customer Loyalty, and Brand Reputation\",\"datePublished\":\"2022-11-22T00:16:22+00:00\",\"dateModified\":\"2023-09-08T20:07:24+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/aligntoday.com\/blog\/the-power-of-gratitude-in-business\/\"},\"wordCount\":988,\"publisher\":{\"@id\":\"https:\/\/aligntoday.com\/#organization\"},\"image\":{\"@id\":\"https:\/\/aligntoday.com\/blog\/the-power-of-gratitude-in-business\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/aligntoday.com\/wp-content\/uploads\/2022\/11\/Blog-Cover-Photos-3.png\",\"keywords\":[\"gratitude\",\"team appreciation\",\"thanksgiving\"],\"articleSection\":[\"gratitude\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/aligntoday.com\/blog\/the-power-of-gratitude-in-business\/\",\"url\":\"https:\/\/aligntoday.com\/blog\/the-power-of-gratitude-in-business\/\",\"name\":\"The Power of Gratitude in Business: Why Saying \\\"Thank You\\\" Matters in Employee Engagement, Customer Loyalty, and Brand Reputation\",\"isPartOf\":{\"@id\":\"https:\/\/aligntoday.com\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/aligntoday.com\/blog\/the-power-of-gratitude-in-business\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/aligntoday.com\/blog\/the-power-of-gratitude-in-business\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/aligntoday.com\/wp-content\/uploads\/2022\/11\/Blog-Cover-Photos-3.png\",\"datePublished\":\"2022-11-22T00:16:22+00:00\",\"dateModified\":\"2023-09-08T20:07:24+00:00\",\"description\":\"Unlock the transformative power of gratitude in business to boost employee engagement, strengthen brand reputation, and foster customer loyalty. Learn science-backed strategies for expressing thanks in the workplace and actionable tips for enhancing business partnerships.\",\"breadcrumb\":{\"@id\":\"https:\/\/aligntoday.com\/blog\/the-power-of-gratitude-in-business\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/aligntoday.com\/blog\/the-power-of-gratitude-in-business\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/aligntoday.com\/blog\/the-power-of-gratitude-in-business\/#primaryimage\",\"url\":\"https:\/\/aligntoday.com\/wp-content\/uploads\/2022\/11\/Blog-Cover-Photos-3.png\",\"contentUrl\":\"https:\/\/aligntoday.com\/wp-content\/uploads\/2022\/11\/Blog-Cover-Photos-3.png\",\"width\":1600,\"height\":900,\"caption\":\"Power of Gratitude\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/aligntoday.com\/blog\/the-power-of-gratitude-in-business\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/aligntoday.com\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"The Power of Gratitude in Business: Why Saying &#8220;Thank You&#8221; Matters in Employee Engagement, Customer Loyalty, and Brand Reputation\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/aligntoday.com\/#website\",\"url\":\"https:\/\/aligntoday.com\/\",\"name\":\"Align\",\"description\":\"Strategic Execution System for Business\",\"publisher\":{\"@id\":\"https:\/\/aligntoday.com\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/aligntoday.com\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/aligntoday.com\/#organization\",\"name\":\"Align\",\"url\":\"https:\/\/aligntoday.com\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/aligntoday.com\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/aligntoday.com\/wp-content\/uploads\/2023\/05\/ALIGN-LOGO-1.svg\",\"contentUrl\":\"https:\/\/aligntoday.com\/wp-content\/uploads\/2023\/05\/ALIGN-LOGO-1.svg\",\"width\":1080,\"height\":550,\"caption\":\"Align\"},\"image\":{\"@id\":\"https:\/\/aligntoday.com\/#\/schema\/logo\/image\/\"},\"sameAs\":[\"https:\/\/www.facebook.com\/alignme\",\"https:\/\/x.com\/aligntoday\",\"https:\/\/www.instagram.com\/aligntoday\/\",\"https:\/\/www.linkedin.com\/company\/2676498\/\",\"https:\/\/www.youtube.com\/channel\/UCc_GllLXH7A2_-TFwu8pCRQ\"]},{\"@type\":\"Person\",\"@id\":\"https:\/\/aligntoday.com\/#\/schema\/person\/3218ee7a8845b33a16fd03d7bcd5ac1c\",\"name\":\"Haley Pegg\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/secure.gravatar.com\/avatar\/2d87e83a18044f4c579b724855de055f0cae856d70897a7e68a19c1b589d1593?s=96&d=mm&r=g\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/2d87e83a18044f4c579b724855de055f0cae856d70897a7e68a19c1b589d1593?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/2d87e83a18044f4c579b724855de055f0cae856d70897a7e68a19c1b589d1593?s=96&d=mm&r=g\",\"caption\":\"Haley Pegg\"}}]}<\/script>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"The Power of Gratitude in Business: Why Saying \"Thank You\" Matters in Employee Engagement, Customer Loyalty, and Brand Reputation","description":"Unlock the transformative power of gratitude in business to boost employee engagement, strengthen brand reputation, and foster customer loyalty. Learn science-backed strategies for expressing thanks in the workplace and actionable tips for enhancing business partnerships.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/aligntoday.com\/blog\/the-power-of-gratitude-in-business\/","og_locale":"en_US","og_type":"article","og_title":"The Power of Gratitude in Business: Why Saying \"Thank You\" Matters in Employee Engagement, Customer Loyalty, and Brand Reputation","og_url":"https:\/\/aligntoday.com\/blog\/the-power-of-gratitude-in-business\/","og_site_name":"Align","article_publisher":"https:\/\/www.facebook.com\/alignme","article_published_time":"2022-11-22T00:16:22+00:00","article_modified_time":"2023-09-08T20:07:24+00:00","og_image":[{"url":"https:\/\/aligntoday.com\/wp-content\/uploads\/2022\/11\/Blog-Cover-Photos-3-1024x576-3.png","type":"","width":"","height":""}],"author":"Haley Pegg","twitter_card":"summary_large_image","twitter_image":"https:\/\/aligntoday.com\/wp-content\/uploads\/2022\/11\/Blog-Cover-Photos-3-1024x576-4.png","twitter_creator":"@aligntoday","twitter_site":"@aligntoday","schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/aligntoday.com\/blog\/the-power-of-gratitude-in-business\/#article","isPartOf":{"@id":"https:\/\/aligntoday.com\/blog\/the-power-of-gratitude-in-business\/"},"author":{"name":"Haley Pegg","@id":"https:\/\/aligntoday.com\/#\/schema\/person\/3218ee7a8845b33a16fd03d7bcd5ac1c"},"headline":"The Power of Gratitude in Business: Why Saying &#8220;Thank You&#8221; Matters in Employee Engagement, Customer Loyalty, and Brand Reputation","datePublished":"2022-11-22T00:16:22+00:00","dateModified":"2023-09-08T20:07:24+00:00","mainEntityOfPage":{"@id":"https:\/\/aligntoday.com\/blog\/the-power-of-gratitude-in-business\/"},"wordCount":988,"publisher":{"@id":"https:\/\/aligntoday.com\/#organization"},"image":{"@id":"https:\/\/aligntoday.com\/blog\/the-power-of-gratitude-in-business\/#primaryimage"},"thumbnailUrl":"https:\/\/aligntoday.com\/wp-content\/uploads\/2022\/11\/Blog-Cover-Photos-3.png","keywords":["gratitude","team appreciation","thanksgiving"],"articleSection":["gratitude"],"inLanguage":"en-US"},{"@type":"WebPage","@id":"https:\/\/aligntoday.com\/blog\/the-power-of-gratitude-in-business\/","url":"https:\/\/aligntoday.com\/blog\/the-power-of-gratitude-in-business\/","name":"The Power of Gratitude in Business: Why Saying \"Thank You\" Matters in Employee Engagement, Customer Loyalty, and Brand Reputation","isPartOf":{"@id":"https:\/\/aligntoday.com\/#website"},"primaryImageOfPage":{"@id":"https:\/\/aligntoday.com\/blog\/the-power-of-gratitude-in-business\/#primaryimage"},"image":{"@id":"https:\/\/aligntoday.com\/blog\/the-power-of-gratitude-in-business\/#primaryimage"},"thumbnailUrl":"https:\/\/aligntoday.com\/wp-content\/uploads\/2022\/11\/Blog-Cover-Photos-3.png","datePublished":"2022-11-22T00:16:22+00:00","dateModified":"2023-09-08T20:07:24+00:00","description":"Unlock the transformative power of gratitude in business to boost employee engagement, strengthen brand reputation, and foster customer loyalty. Learn science-backed strategies for expressing thanks in the workplace and actionable tips for enhancing business partnerships.","breadcrumb":{"@id":"https:\/\/aligntoday.com\/blog\/the-power-of-gratitude-in-business\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/aligntoday.com\/blog\/the-power-of-gratitude-in-business\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/aligntoday.com\/blog\/the-power-of-gratitude-in-business\/#primaryimage","url":"https:\/\/aligntoday.com\/wp-content\/uploads\/2022\/11\/Blog-Cover-Photos-3.png","contentUrl":"https:\/\/aligntoday.com\/wp-content\/uploads\/2022\/11\/Blog-Cover-Photos-3.png","width":1600,"height":900,"caption":"Power of Gratitude"},{"@type":"BreadcrumbList","@id":"https:\/\/aligntoday.com\/blog\/the-power-of-gratitude-in-business\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/aligntoday.com\/"},{"@type":"ListItem","position":2,"name":"The Power of Gratitude in Business: Why Saying &#8220;Thank You&#8221; Matters in Employee Engagement, Customer Loyalty, and Brand Reputation"}]},{"@type":"WebSite","@id":"https:\/\/aligntoday.com\/#website","url":"https:\/\/aligntoday.com\/","name":"Align","description":"Strategic Execution System for Business","publisher":{"@id":"https:\/\/aligntoday.com\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/aligntoday.com\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/aligntoday.com\/#organization","name":"Align","url":"https:\/\/aligntoday.com\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/aligntoday.com\/#\/schema\/logo\/image\/","url":"https:\/\/aligntoday.com\/wp-content\/uploads\/2023\/05\/ALIGN-LOGO-1.svg","contentUrl":"https:\/\/aligntoday.com\/wp-content\/uploads\/2023\/05\/ALIGN-LOGO-1.svg","width":1080,"height":550,"caption":"Align"},"image":{"@id":"https:\/\/aligntoday.com\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/alignme","https:\/\/x.com\/aligntoday","https:\/\/www.instagram.com\/aligntoday\/","https:\/\/www.linkedin.com\/company\/2676498\/","https:\/\/www.youtube.com\/channel\/UCc_GllLXH7A2_-TFwu8pCRQ"]},{"@type":"Person","@id":"https:\/\/aligntoday.com\/#\/schema\/person\/3218ee7a8845b33a16fd03d7bcd5ac1c","name":"Haley Pegg","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/secure.gravatar.com\/avatar\/2d87e83a18044f4c579b724855de055f0cae856d70897a7e68a19c1b589d1593?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/2d87e83a18044f4c579b724855de055f0cae856d70897a7e68a19c1b589d1593?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/2d87e83a18044f4c579b724855de055f0cae856d70897a7e68a19c1b589d1593?s=96&d=mm&r=g","caption":"Haley Pegg"}}]}},"_links":{"self":[{"href":"https:\/\/aligntoday.com\/wp-json\/wp\/v2\/posts\/27910","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/aligntoday.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/aligntoday.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/aligntoday.com\/wp-json\/wp\/v2\/users\/33"}],"replies":[{"embeddable":true,"href":"https:\/\/aligntoday.com\/wp-json\/wp\/v2\/comments?post=27910"}],"version-history":[{"count":5,"href":"https:\/\/aligntoday.com\/wp-json\/wp\/v2\/posts\/27910\/revisions"}],"predecessor-version":[{"id":30429,"href":"https:\/\/aligntoday.com\/wp-json\/wp\/v2\/posts\/27910\/revisions\/30429"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/aligntoday.com\/wp-json\/wp\/v2\/media\/25266"}],"wp:attachment":[{"href":"https:\/\/aligntoday.com\/wp-json\/wp\/v2\/media?parent=27910"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/aligntoday.com\/wp-json\/wp\/v2\/categories?post=27910"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/aligntoday.com\/wp-json\/wp\/v2\/tags?post=27910"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}