{"id":27819,"date":"2020-05-18T16:06:45","date_gmt":"2020-05-18T21:06:45","guid":{"rendered":"https:\/\/salesv4.aligntoday.com\/blog\/a-look-at-priority-and-critical-numbers-usage-by-align-clients\/"},"modified":"2020-05-18T16:06:45","modified_gmt":"2020-05-18T21:06:45","slug":"a-look-at-priority-and-critical-numbers-usage-by-align-clients","status":"publish","type":"post","link":"https:\/\/aligntoday.com\/blog\/a-look-at-priority-and-critical-numbers-usage-by-align-clients\/","title":{"rendered":"A Look at Priority and Critical Numbers Usage by Align Clients"},"content":{"rendered":"<p>Any proper plan consists of a defined set of actions and a defined set of results. In business planning, success requires adapting behavior to drive business outcomes. You must track not only the work you get done but also the impact of that work on leading indicators of success.<\/p>\n<p>At Align, we help companies define these planning components with two features: Priorities and Critical Numbers. Let\u2019s start by defining the difference between them.<\/p>\n<p><strong>Priorities<\/strong> are actions that will take you from \u2018Point A\u2019 to \u2018Point B\u2019 and should answer:<\/p>\n<ul class=\"n8H08c UVNKR\">\n<li>WHY you are focusing on this for the quarter<\/li>\n<li>HOW you will get from point A to point B<\/li>\n<li>What SUCCESS you would like to see by the end of the quarter.<\/li>\n<\/ul>\n<p><img decoding=\"async\" class=\"lazyload alignnone wp-image-20470\" src=\"https:\/\/aligntoday.com\/wp-content\/uploads\/2021\/01\/priority_tab_okr2.png\" data-orig-src=\"https:\/\/aligntoday.com\/wp-content\/uploads\/2021\/01\/priority_tab_okr2.png\" alt=\"\" width=\"858\" height=\"429\" srcset=\"data:image\/svg+xml,%3Csvg%20xmlns%3D%27http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%27%20width%3D%27858%27%20height%3D%27429%27%20viewBox%3D%270%200%20858%20429%27%3E%3Crect%20width%3D%27858%27%20height%3D%27429%27%20fill-opacity%3D%220%22%2F%3E%3C%2Fsvg%3E\" data-srcset=\"https:\/\/aligntoday.com\/wp-content\/uploads\/2021\/01\/priority_tab_okr2-200x100.png 200w, https:\/\/aligntoday.com\/wp-content\/uploads\/2021\/01\/priority_tab_okr2-300x150.png 300w, https:\/\/aligntoday.com\/wp-content\/uploads\/2021\/01\/priority_tab_okr2-400x200.png 400w, https:\/\/aligntoday.com\/wp-content\/uploads\/2021\/01\/priority_tab_okr2-600x300.png 600w, https:\/\/aligntoday.com\/wp-content\/uploads\/2021\/01\/priority_tab_okr2-768x384.png 768w, https:\/\/aligntoday.com\/wp-content\/uploads\/2021\/01\/priority_tab_okr2-800x400.png 800w, https:\/\/aligntoday.com\/wp-content\/uploads\/2021\/01\/priority_tab_okr2-1024x512.png 1024w, https:\/\/aligntoday.com\/wp-content\/uploads\/2021\/01\/priority_tab_okr2-1200x600.png 1200w, https:\/\/aligntoday.com\/wp-content\/uploads\/2021\/01\/priority_tab_okr2-1536x768.png 1536w, https:\/\/aligntoday.com\/wp-content\/uploads\/2021\/01\/priority_tab_okr2.png 1652w\" data-sizes=\"auto\" data-orig-sizes=\"(max-width: 858px) 100vw, 858px\" \/><\/p>\n<p><strong>Critical Numbers<\/strong> are the measurable result of the actions you are taking in your quarterly priorities. They are the leading indicators of company growth.<\/p>\n<h2>What We\u2019ve Observed<\/h2>\n<p>An analysis of hundreds of organizations using Align revealed clients who effectively used both of them see more success in completing quarterly priorities than clients who conflated the tools.<\/p>\n<p>We\u2019ve observed that many smaller teams tend to focus only on Priorities, instead of taking the next step to organize some of their metrics into Critical Numbers. On the other hand, many larger teams effectively implement Critical Numbers and keep a broader number of goals and leading metrics within the Critical Numbers feature. Their success in pushing a larger percentage of their priorities into the \u201cgreen\u201d suggests that they reap more benefit from the software.<\/p>\n<p>So, how can <em>you<\/em> find the same benefit as these larger teams? Try the following steps to better organize your Critical Numbers and your priorities.<\/p>\n<h2>Tips on Using Critical Numbers<\/h2>\n<p><strong>1. Select 1-5 Critical Numbers per Quarter<\/strong><\/p>\n<p>Your Critical Numbers should be the most important metrics of success your organization can achieve in a given quarter.<\/p>\n<p><strong>2. Make sure all of your Critical Numbers are in line with your focus for the quarter and will reflect your progress toward that goal<\/strong><\/p>\n<p>Historically, the critical number was designed as a habit, which encourages businesses to pick the single most important number to move their company forward. This ensures focus and purpose. The critical number will often be a metric addressing a bottleneck or opportunity.<\/p>\n<p><em>*tip* Alternatively, if focusing on one Critical Number may result in a negative reaction in another area of your business, it may make sense to set up \u2018mirror\u2019 Critical Numbers: if you are focusing on speeding up a process, for example, consider having a Critical Number to monitor quality, which may be affected.<\/em><\/p>\n<p><strong>3. Your Critical Numbers should be visible to your entire team\/company <\/strong><\/p>\n<p>Your entire company should understand why your quarterly priorities were chosen and have access to visualization of progress.<\/p>\n<p><strong>4. Implement Priorities that are goals that help you keep your Critical Numbers in the green<\/strong><\/p>\n<p><strong>5. Using the \u2018Teams\u2019 functions allows for divisions, departments and even individuals to have their own Critical Numbers <\/strong><\/p>\n<p>Make your focus for a given quarter clear to the team by dividing your numbers by subsections of your organization<\/p>\n<p><img decoding=\"async\" class=\"lazyload alignnone wp-image-18512\" src=\"https:\/\/aligntoday.com\/wp-content\/uploads\/2020\/11\/Critical-Numbers-e1610393823113.png\" data-orig-src=\"https:\/\/aligntoday.com\/wp-content\/uploads\/2020\/11\/Critical-Numbers-e1610393823113.png\" alt=\"Align Company Dashboard\" width=\"619\" height=\"388\" srcset=\"data:image\/svg+xml,%3Csvg%20xmlns%3D%27http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%27%20width%3D%27619%27%20height%3D%27388%27%20viewBox%3D%270%200%20619%20388%27%3E%3Crect%20width%3D%27619%27%20height%3D%27388%27%20fill-opacity%3D%220%22%2F%3E%3C%2Fsvg%3E\" data-srcset=\"https:\/\/aligntoday.com\/wp-content\/uploads\/2020\/11\/Critical-Numbers-e1610393823113-200x125.png 200w, https:\/\/aligntoday.com\/wp-content\/uploads\/2020\/11\/Critical-Numbers-e1610393823113-300x188.png 300w, https:\/\/aligntoday.com\/wp-content\/uploads\/2020\/11\/Critical-Numbers-e1610393823113-320x202.png 320w, https:\/\/aligntoday.com\/wp-content\/uploads\/2020\/11\/Critical-Numbers-e1610393823113-400x251.png 400w, https:\/\/aligntoday.com\/wp-content\/uploads\/2020\/11\/Critical-Numbers-e1610393823113-600x376.png 600w, https:\/\/aligntoday.com\/wp-content\/uploads\/2020\/11\/Critical-Numbers-e1610393823113-768x482.png 768w, https:\/\/aligntoday.com\/wp-content\/uploads\/2020\/11\/Critical-Numbers-e1610393823113-800x502.png 800w, https:\/\/aligntoday.com\/wp-content\/uploads\/2020\/11\/Critical-Numbers-e1610393823113-1024x642.png 1024w, https:\/\/aligntoday.com\/wp-content\/uploads\/2020\/11\/Critical-Numbers-e1610393823113-1200x753.png 1200w, https:\/\/aligntoday.com\/wp-content\/uploads\/2020\/11\/Critical-Numbers-e1610393823113.png 1489w\" data-sizes=\"auto\" data-orig-sizes=\"(max-width: 619px) 100vw, 619px\" \/><\/p>\n<h2>Critical Numbers and Priorities Example:<\/h2>\n<p><span style=\"text-decoration: underline;\">Your company\u2019s quarterly target<\/span>: $X in New Business Revenue<\/p>\n<p><span style=\"text-decoration: underline;\">Your company Critical Numbers<\/span>:<\/p>\n<ul class=\"n8H08c UVNKR\">\n<li>X Sales Leads<\/li>\n<li>X Demos\/Sales Calls Scheduled<\/li>\n<li>X Average Age of Opportunities<\/li>\n<li>X Opportunity Win Rate<\/li>\n<\/ul>\n<p><span style=\"text-decoration: underline;\">Your Company Priorities:<\/span><\/p>\n<ul>\n<li>Publish six blog posts per quarter to increase exposure and leads<\/li>\n<li>Put at least 50 new leads per week into a call sequence to increase the number of demos\/sales calls scheduled<\/li>\n<li>Decrease sales cycle from 4 to 3 week through creation of a new sales process.<\/li>\n<li>Have each salesperson complete at least one sales webinar course per quarter in order to increase opportunity win rate to 30%<\/li>\n<\/ul>\n<h2>Wrap Up<\/h2>\n<p>The companies that effectively use the Critical Numbers feature see more success in completing Priorities. Follow our tips for effectively implementing Critical Numbers in your organization and maximize the benefits from the Align tool-set.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Any proper plan consists of a defined set of actions and a defined set of results. In business planning, success [&hellip;]<\/p>\n","protected":false},"author":33,"featured_media":14109,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"content-type":"","footnotes":""},"categories":[268,66,270,95],"tags":[],"class_list":["post-27819","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-alignment","category-goal-alignment","category-goals","category-kpi"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v25.3.1 (Yoast SEO v27.2) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>A Look at Priority and Critical Numbers Usage by Align Clients<\/title>\n<meta name=\"description\" content=\"Any proper plan consists of a defined set of actions and a defined set of results. 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In business planning, success requires adapting behavior to drive\" \/>\n<meta property=\"og:url\" content=\"https:\/\/aligntoday.com\/blog\/a-look-at-priority-and-critical-numbers-usage-by-align-clients\/\" \/>\n<meta property=\"og:site_name\" content=\"Align\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/alignme\" \/>\n<meta property=\"article:published_time\" content=\"2020-05-18T21:06:45+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/aligntoday.com\/wp-content\/uploads\/2020\/09\/Align-Evolves-to-Focus-on-What-Matters-e1600704022789.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"779\" \/>\n\t<meta property=\"og:image:height\" content=\"577\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Haley Pegg\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@aligntoday\" \/>\n<meta name=\"twitter:site\" content=\"@aligntoday\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/aligntoday.com\/blog\/a-look-at-priority-and-critical-numbers-usage-by-align-clients\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/aligntoday.com\/blog\/a-look-at-priority-and-critical-numbers-usage-by-align-clients\/\"},\"author\":{\"name\":\"Haley Pegg\",\"@id\":\"https:\/\/aligntoday.com\/#\/schema\/person\/3218ee7a8845b33a16fd03d7bcd5ac1c\"},\"headline\":\"A Look at Priority and Critical Numbers Usage by Align Clients\",\"datePublished\":\"2020-05-18T21:06:45+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/aligntoday.com\/blog\/a-look-at-priority-and-critical-numbers-usage-by-align-clients\/\"},\"wordCount\":660,\"publisher\":{\"@id\":\"https:\/\/aligntoday.com\/#organization\"},\"image\":{\"@id\":\"https:\/\/aligntoday.com\/blog\/a-look-at-priority-and-critical-numbers-usage-by-align-clients\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/aligntoday.com\/wp-content\/uploads\/2020\/09\/Align-Evolves-to-Focus-on-What-Matters-e1600704022789.jpg\",\"articleSection\":[\"Alignment\",\"Goal Alignment\",\"Goals\",\"KPI\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/aligntoday.com\/blog\/a-look-at-priority-and-critical-numbers-usage-by-align-clients\/\",\"url\":\"https:\/\/aligntoday.com\/blog\/a-look-at-priority-and-critical-numbers-usage-by-align-clients\/\",\"name\":\"A Look at Priority and Critical Numbers Usage by Align Clients\",\"isPartOf\":{\"@id\":\"https:\/\/aligntoday.com\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/aligntoday.com\/blog\/a-look-at-priority-and-critical-numbers-usage-by-align-clients\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/aligntoday.com\/blog\/a-look-at-priority-and-critical-numbers-usage-by-align-clients\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/aligntoday.com\/wp-content\/uploads\/2020\/09\/Align-Evolves-to-Focus-on-What-Matters-e1600704022789.jpg\",\"datePublished\":\"2020-05-18T21:06:45+00:00\",\"description\":\"Any proper plan consists of a defined set of actions and a defined set of results. 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