{"id":27781,"date":"2020-10-27T16:30:00","date_gmt":"2020-10-27T21:30:00","guid":{"rendered":"https:\/\/salesv4.aligntoday.com\/blog\/annual-initiatives\/"},"modified":"2020-10-27T16:30:00","modified_gmt":"2020-10-27T21:30:00","slug":"annual-initiatives","status":"publish","type":"post","link":"https:\/\/aligntoday.com\/blog\/annual-initiatives\/","title":{"rendered":"Bringing It All Together with Annual Initiatives in Align"},"content":{"rendered":"<p><em>Written by: <a href=\"mailto:jmuething@aligntoday.com\">Joey Muething<\/a>, Align Product Manager<\/em><\/p>\n<blockquote><p><span style=\"font-weight: 400;\">Strategy Without Execution is Hallucination &#8211; Thomas Edison<\/span><\/p><\/blockquote>\n<h2 class=\"Font__heading Font__heading--alt2\"><span style=\"color: #f7941d;\">&#8220;Where&#8217;s The Continuity?&#8221;<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">A lot of people come to Align looking for a product to help solve a disconnect their team has between <\/span><b>long-term planning<\/b><span style=\"font-weight: 400;\"> and <\/span><b>short-term execution<\/b><span style=\"font-weight: 400;\">. They\u2019re looking for tools to guide them through the interplay between strategy and tactics in their business.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Here are some common refrains:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">\u201cI\u2019m just a field technician. I\u2019m given all these tasks and responsibilities, day in and day out. Is my hard work being noticed by management? Am I playing any part in our larger strategy?\u201d\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">\u201cCome to think of it, what is our strategy? We had that planning session last quarter, but I don\u2019t remember what the outcomes were.\u201d<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">\u201cWe had a great planning session last quarter. There was energy in the room, we were knocking down big strategic problems and developing action plans to go solve them. I left feeling motivated. Now it\u2019s a month later, and I feel like we lost the momentum. The meetings I\u2019m in don\u2019t even mention our planning initiatives any more; we\u2019re just back to daily tasks and busy work. What happened?\u201d<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">\u201cOur strategy sessions feel standalone and disconnected from what came before. It feels like every quarter we meet, we\u2019re building out our initiatives from scratch and ignoring the long-term goals we set before. We did a lot of work in the previous quarter against our last set of initiatives, but we\u2019re not building off that momentum and deciding what to keep doing this quarter. <\/span><b>Where\u2019s the continuity?<\/b><span style=\"font-weight: 400;\">\u201d<\/span><\/li>\n<\/ul>\n<h2 class=\"Font__heading Font__heading--alt2\"><span style=\"color: #f7941d;\">Cycles of Planning and Execution in Align<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Align allows you to create a concise, structured summary of your company\u2019s strategic plan. It\u2019s fully transparent to your whole team, allowing you to start all the way up at \u201cWhat is our core mission?\u201d. You can then start breaking down that vision into 3-5 year objectives and metrics, which are then further subdivided into 1 Year focuses, and then all the way down to quarterly or monthly priorities. All of this information can then be exported into a simple \u201cOne Page Strategic Plan\u201d (OPSP). The creation, and then refinement, of this long-term strategy serves as the centerpoint of quarterly strategic planning for many of our users.\u00a0<\/span><\/p>\n<p><img decoding=\"async\" class=\"lazyload aligncenter wp-image-22034 size-fusion-800\" src=\"data:image\/svg+xml,%3Csvg%20xmlns%3D%27http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%27%20width%3D%27800%27%20height%3D%27642%27%20viewBox%3D%270%200%20800%20642%27%3E%3Crect%20width%3D%27800%27%20height%3D%27642%27%20fill-opacity%3D%220%22%2F%3E%3C%2Fsvg%3E\" data-orig-src=\"https:\/\/aligntoday.com\/wp-content\/uploads\/2020\/06\/image3.png\" alt=\"\" width=\"800\" height=\"642\" \/><br \/>\n<span style=\"font-weight: 400;\">Once the strategy and vision is nailed down, Align then lets you shift to focusing on how your team should be executing against that long-term plan over the next few weeks or months. Priorities can be crafted, given clear success criteria and then broken out further amongst different contributors. The full Priority view is available to all team members, from the CEO to each frontline employee.<\/span><\/p>\n<p><img decoding=\"async\" class=\"lazyload aligncenter wp-image-22035 size-fusion-800\" src=\"data:image\/svg+xml,%3Csvg%20xmlns%3D%27http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%27%20width%3D%27800%27%20height%3D%27417%27%20viewBox%3D%270%200%20800%20417%27%3E%3Crect%20width%3D%27800%27%20height%3D%27417%27%20fill-opacity%3D%220%22%2F%3E%3C%2Fsvg%3E\" data-orig-src=\"https:\/\/aligntoday.com\/wp-content\/uploads\/2020\/06\/image1.png\" alt=\"\" width=\"800\" height=\"417\" \/><\/p>\n<p><span style=\"font-weight: 400;\">Finally, just as important, is being able to clearly analyze the intersection between the strategy and the execution. We provide an Initiatives Dashboard, that breaks down the Initiatives the company is currently focusing on by all the Priorities individual contributors are currently executing on to drive that long-term goal forward. You can also look back in time to previously-completed contributing work, as well as work planned in the future. This full timeline makes for a much smoother transition into planning next quarter\u2019s tactics, by clearly seeing what was recently worked on and allowing an opportunity to celebrate key contributors.<\/span><\/p>\n<p><img decoding=\"async\" class=\"lazyload border-shadow aligncenter wp-image-11775 size-large\" src=\"data:image\/svg+xml,%3Csvg%20xmlns%3D%27http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%27%20width%3D%271024%27%20height%3D%27729%27%20viewBox%3D%270%200%201024%20729%27%3E%3Crect%20width%3D%271024%27%20height%3D%27729%27%20fill-opacity%3D%220%22%2F%3E%3C%2Fsvg%3E\" data-orig-src=\"https:\/\/aligntoday.com\/wp-content\/uploads\/2020\/06\/image4.png\" alt=\"\" width=\"1024\" height=\"729\" \/><\/p>\n<p><span style=\"font-weight: 400;\">This relationship and feedback loop between 1) longer-term, sometimes subjective, usually aspirational initiatives; and 2) shorter-term, objectively measured and sharply focused priorities should feel very familiar to anyone attuned to the objectives and key results that make up the goal-setting tool of OKRs. Our visual breakdown of individual Priorities and how they contribute to larger Initiatives support the kind of simultaneous top-down, bottom-up and even sideways collaboration and transparency in teams that OKRs promote.<\/span><\/p>\n<h2 class=\"Font__heading Font__heading--alt2\"><span style=\"color: #f7941d;\">The Growth Flywheel<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Those original problem statements from prospects are the kinds of fundamental growth challenges that Align was built to solve. It\u2019s incredibly rewarding to watch our teams of users achieve the kind of momentum that comes with being able to move fluidly between strategy and tactical execution as a group. The alignment and transparency it takes to develop this kind of group discipline is at the core of our product.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">It can be a long process; the path through skepticism, hesitant adoption, realization and then full embrace of radical transparency and alignment can take a few quarter\u2019s worth of planning-execution-replanning. Align gives you the tools necessary to provide that sense of continuity over time. As a team ourselves, we\u2019ve experienced growth roadblocks and pain points you see quoted at the beginning of this post. I\u2019ve heard some of these quotes partially uttered ourselves early on while developing Align. We\u2019re very sympathetic to these growth problems, we experience them ourselves. So it feels really good when we\u2019re able to see other teams grow through them using our product. In fact, here\u2019s our own company \u201cCore Purpose\u201d, a section one of the Strategic documents you can prepare in Align:<\/span><\/p>\n<p><img decoding=\"async\" class=\"lazyload aligncenter wp-image-22036 size-fusion-400\" src=\"data:image\/svg+xml,%3Csvg%20xmlns%3D%27http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%27%20width%3D%27400%27%20height%3D%27372%27%20viewBox%3D%270%200%20400%20372%27%3E%3Crect%20width%3D%27400%27%20height%3D%27372%27%20fill-opacity%3D%220%22%2F%3E%3C%2Fsvg%3E\" data-orig-src=\"https:\/\/aligntoday.com\/wp-content\/uploads\/2020\/06\/image5.png\" alt=\"\" width=\"400\" height=\"372\" \/><\/p>\n<p>Not an Align user, but want to see what we\u2019re about?<\/p>\n<p><a id=\"cta_button_5092641_4749ea8c-4620-4270-9bd9-31229b6e665c\" class=\"cta_button Button__large\" title=\"SCHEDULE A DEMO\" href=\"https:\/\/aligntoday.com\/product\/demo\/\" target=\"_blank\" rel=\"noopener noreferrer\"><div class=\"fusion-button-wrapper\"><a class=\"fusion-button button-flat fusion-button-default-size button-default fusion-button-default button-1 fusion-button-default-span fusion-button-default-type\" target=\"_self\" href=\"https:\/\/aligntoday.com\/product\/demo\/\"><span class=\"fusion-button-text\">SCHEDULE A DEMO<\/span><\/a><\/div><\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Written by: Joey Muething, Align Product Manager Strategy Without Execution is Hallucination &#8211; Thomas Edison &#8220;Where&#8217;s The Continuity?&#8221; A lot [&hellip;]<\/p>\n","protected":false},"author":33,"featured_media":18812,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"content-type":"","footnotes":""},"categories":[272],"tags":[],"class_list":["post-27781","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-management"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v25.3.1 (Yoast SEO v27.2) - 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