{"id":23647,"date":"2022-01-21T22:04:36","date_gmt":"2022-01-22T04:04:36","guid":{"rendered":"https:\/\/aligntoday.com\/?page_id=23647"},"modified":"2023-09-07T13:55:47","modified_gmt":"2023-09-07T18:55:47","slug":"how-align-helped-magia-solutions-build-to-sell","status":"publish","type":"page","link":"https:\/\/aligntoday.com\/success-stories\/how-align-helped-magia-solutions-build-to-sell\/","title":{"rendered":"How Align Helped Magia Solutions Build to Sell"},"content":{"rendered":"<p><div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-1 fusion-flex-container nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-margin-bottom:25px;\" ><div class=\"fusion-builder-row fusion-row fusion-flex-align-items-flex-start\" style=\"max-width:1224px;margin-left: calc(-2% \/ 2 );margin-right: calc(-2% \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-0 fusion_builder_column_1_1 1_1 fusion-flex-column\" style=\"--awb-bg-size:cover;--awb-width-large:100%;--awb-margin-top-large:0px;--awb-spacing-right-large:0.98%;--awb-margin-bottom-large:20px;--awb-spacing-left-large:0.98%;--awb-width-medium:100%;--awb-order-medium:0;--awb-spacing-right-medium:0.98%;--awb-spacing-left-medium:0.98%;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:0.98%;--awb-spacing-left-small:0.98%;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><i class=\"fb-icon-element-1 fb-icon-element fontawesome-icon fa-ellipsis-h fas circle-no\" style=\"--awb-iconcolor:#f79421;--awb-font-size:32px;--awb-margin-top:0;--awb-margin-right:16px;--awb-margin-bottom:0;--awb-margin-left:0;--awb-align-self:flex-start;\"><\/i><\/div><\/div><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-1 fusion_builder_column_1_2 1_2 fusion-flex-column\" style=\"--awb-bg-size:cover;--awb-width-large:50%;--awb-margin-top-large:0px;--awb-spacing-right-large:1.96%;--awb-margin-bottom-large:20px;--awb-spacing-left-large:1.96%;--awb-width-medium:100%;--awb-order-medium:0;--awb-spacing-right-medium:0.98%;--awb-spacing-left-medium:0.98%;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:0.98%;--awb-spacing-left-small:0.98%;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-title title fusion-title-1 fusion-sep-none fusion-title-text fusion-title-size-one\" style=\"--awb-text-color:#58585a;\"><h1 class=\"title-heading-left\" style=\"margin:0;\">How Align Helped Magia Solutions Build to Sell<\/h1><\/div><div class=\"fusion-text fusion-text-1\"><p><a href=\"https:\/\/aligntoday.com\/success-stories\/magia-solutions-and-align\/\"><span style=\"font-weight: 400;\">When we first talked to Surend Dayal in 2020<\/span><\/a><span style=\"font-weight: 400;\"> about his vision for Magia Solutions, the goal was to become the world\u2019s leading company in implementing Oracle SaaS.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Surend joined Magia in 2019 with the ambition of scaling the company to the top, and the next two years were full of monumental growth. In November 2021, <a href=\"https:\/\/www2.deloitte.com\/au\/en\/pages\/media-releases\/articles\/team-from-oracle-cloud-specialists-magia-to-join-deloitte-211021.html\">Magia officially joined Deloitte.<\/a><\/span><\/p>\n<\/div><\/div><\/div><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-2 fusion_builder_column_1_2 1_2 fusion-flex-column\" style=\"--awb-bg-size:cover;--awb-width-large:50%;--awb-margin-top-large:0px;--awb-spacing-right-large:1.96%;--awb-margin-bottom-large:20px;--awb-spacing-left-large:1.96%;--awb-width-medium:100%;--awb-order-medium:0;--awb-spacing-right-medium:0.98%;--awb-spacing-left-medium:0.98%;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:0.98%;--awb-spacing-left-small:0.98%;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-image-element \" style=\"text-align:right;--awb-max-width:600px;--awb-caption-title-font-family:var(--h2_typography-font-family);--awb-caption-title-font-weight:var(--h2_typography-font-weight);--awb-caption-title-font-style:var(--h2_typography-font-style);--awb-caption-title-size:var(--h2_typography-font-size);--awb-caption-title-transform:var(--h2_typography-text-transform);--awb-caption-title-line-height:var(--h2_typography-line-height);--awb-caption-title-letter-spacing:var(--h2_typography-letter-spacing);\"><span class=\" fusion-imageframe imageframe-none imageframe-1 hover-type-none\" class=\"image-magnify\" class=\"image-scroll\"><img decoding=\"async\" width=\"927\" height=\"622\" title=\"Magia logo\" src=\"https:\/\/aligntoday.com\/wp-content\/uploads\/2022\/01\/Magia-logo-e1642803780165.png\" data-orig-src=\"https:\/\/aligntoday.com\/wp-content\/uploads\/2022\/01\/Magia-logo-e1642803780165.png\" alt class=\"lazyload img-responsive wp-image-23660\" srcset=\"data:image\/svg+xml,%3Csvg%20xmlns%3D%27http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%27%20width%3D%27927%27%20height%3D%27622%27%20viewBox%3D%270%200%20927%20622%27%3E%3Crect%20width%3D%27927%27%20height%3D%27622%27%20fill-opacity%3D%220%22%2F%3E%3C%2Fsvg%3E\" data-srcset=\"https:\/\/aligntoday.com\/wp-content\/uploads\/2022\/01\/Magia-logo-e1642803780165-200x134.png 200w, https:\/\/aligntoday.com\/wp-content\/uploads\/2022\/01\/Magia-logo-e1642803780165-400x268.png 400w, https:\/\/aligntoday.com\/wp-content\/uploads\/2022\/01\/Magia-logo-e1642803780165-600x403.png 600w, https:\/\/aligntoday.com\/wp-content\/uploads\/2022\/01\/Magia-logo-e1642803780165-800x537.png 800w, https:\/\/aligntoday.com\/wp-content\/uploads\/2022\/01\/Magia-logo-e1642803780165.png 927w\" data-sizes=\"auto\" data-orig-sizes=\"(max-width: 1024px) 100vw, (max-width: 800px) 100vw, 600px\" \/><\/span><\/div><\/div><\/div><\/div><\/div><div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-2 fusion-flex-container align-testimonial-single nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;\" ><div class=\"fusion-builder-row fusion-row fusion-flex-align-items-flex-start fusion-flex-justify-content-center\" style=\"max-width:calc( 1200px + 30px );margin-left: calc(-30px \/ 2 );margin-right: calc(-30px \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-3 fusion_builder_column_1_5 1_5 fusion-flex-column\" style=\"--awb-bg-size:cover;--awb-width-large:20%;--awb-margin-top-large:0px;--awb-spacing-right-large:15px;--awb-margin-bottom-large:20px;--awb-spacing-left-large:15px;--awb-width-medium:100%;--awb-order-medium:0;--awb-spacing-right-medium:15px;--awb-spacing-left-medium:15px;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:15px;--awb-spacing-left-small:15px;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-image-element \" style=\"--awb-margin-right:0px;--awb-max-width:250px;--awb-caption-title-font-family:var(--h2_typography-font-family);--awb-caption-title-font-weight:var(--h2_typography-font-weight);--awb-caption-title-font-style:var(--h2_typography-font-style);--awb-caption-title-size:var(--h2_typography-font-size);--awb-caption-title-transform:var(--h2_typography-text-transform);--awb-caption-title-line-height:var(--h2_typography-line-height);--awb-caption-title-letter-spacing:var(--h2_typography-letter-spacing);\"><span class=\" fusion-imageframe imageframe-none imageframe-2 hover-type-none\" class=\"image-magnify\" class=\"image-scroll\"><img decoding=\"async\" width=\"1200\" height=\"1200\" alt=\"surend dayal head shot\" title=\"SurendDayal\" src=\"https:\/\/aligntoday.com\/wp-content\/uploads\/2020\/09\/SurendDayal-1-e1600205334750.jpg\" data-orig-src=\"https:\/\/aligntoday.com\/wp-content\/uploads\/2020\/09\/SurendDayal-1-e1600205334750-1200x1200.jpg\" class=\"lazyload img-responsive wp-image-13620\" srcset=\"data:image\/svg+xml,%3Csvg%20xmlns%3D%27http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%27%20width%3D%271512%27%20height%3D%271512%27%20viewBox%3D%270%200%201512%201512%27%3E%3Crect%20width%3D%271512%27%20height%3D%271512%27%20fill-opacity%3D%220%22%2F%3E%3C%2Fsvg%3E\" data-srcset=\"https:\/\/aligntoday.com\/wp-content\/uploads\/2020\/09\/SurendDayal-1-e1600205334750-200x200.jpg 200w, https:\/\/aligntoday.com\/wp-content\/uploads\/2020\/09\/SurendDayal-1-e1600205334750-400x400.jpg 400w, https:\/\/aligntoday.com\/wp-content\/uploads\/2020\/09\/SurendDayal-1-e1600205334750-600x600.jpg 600w, https:\/\/aligntoday.com\/wp-content\/uploads\/2020\/09\/SurendDayal-1-e1600205334750-800x800.jpg 800w, https:\/\/aligntoday.com\/wp-content\/uploads\/2020\/09\/SurendDayal-1-e1600205334750-1200x1200.jpg 1200w, https:\/\/aligntoday.com\/wp-content\/uploads\/2020\/09\/SurendDayal-1-e1600205334750.jpg 1512w\" data-sizes=\"auto\" data-orig-sizes=\"(max-width: 1024px) 100vw, (max-width: 800px) 100vw, 400px\" \/><\/span><\/div><\/div><\/div><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-4 fusion_builder_column_2_5 2_5 fusion-flex-column\" style=\"--awb-bg-color:#ffffff;--awb-bg-color-hover:#ffffff;--awb-bg-size:cover;--awb-width-large:40%;--awb-margin-top-large:0px;--awb-spacing-right-large:15px;--awb-margin-bottom-large:20px;--awb-spacing-left-large:0;--awb-width-medium:100%;--awb-order-medium:0;--awb-spacing-right-medium:15px;--awb-spacing-left-medium:15px;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:15px;--awb-spacing-left-small:15px;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-text fusion-text-2\" style=\"--awb-text-font-family:&quot;Barlow&quot;;--awb-text-font-style:normal;--awb-text-font-weight:400;\"><p><span style=\"font-weight: 400;\">I thought it would take four or five years for Magia to reach the point where we could become part of a larger company, and it happened in two years. It happened twice as fast, and <strong>that\u2019s in no small part because of Align.\"<\/strong><\/span><\/p>\n<\/div><div class=\"fusion-title title fusion-title-2 fusion-sep-none fusion-title-text fusion-title-size-six\" style=\"--awb-margin-bottom:0px;\"><h6 class=\"title-heading-left\" style=\"margin:0;\">Surend Dayal, Deloitte Consulting Partner<\/h6><\/div><\/div><\/div><\/div><\/div><div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-3 fusion-flex-container nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;\" ><div class=\"fusion-builder-row fusion-row fusion-flex-align-items-flex-start\" style=\"max-width:1224px;margin-left: calc(-2% \/ 2 );margin-right: calc(-2% \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-5 fusion_builder_column_1_1 1_1 fusion-flex-column\" style=\"--awb-bg-size:cover;--awb-width-large:100%;--awb-margin-top-large:0px;--awb-spacing-right-large:0.98%;--awb-margin-bottom-large:20px;--awb-spacing-left-large:0.98%;--awb-width-medium:100%;--awb-order-medium:0;--awb-spacing-right-medium:0.98%;--awb-spacing-left-medium:0.98%;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:0.98%;--awb-spacing-left-small:0.98%;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><i class=\"fb-icon-element-2 fb-icon-element fontawesome-icon fa-ellipsis-h fas circle-no\" style=\"--awb-iconcolor:#f79421;--awb-font-size:32px;--awb-margin-top:0;--awb-margin-right:16px;--awb-margin-bottom:0;--awb-margin-left:0;--awb-align-self:flex-start;\"><\/i><\/div><\/div><\/div><\/div><div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-4 fusion-flex-container nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;\" ><div class=\"fusion-builder-row fusion-row fusion-flex-align-items-flex-start\" style=\"max-width:1224px;margin-left: calc(-2% \/ 2 );margin-right: calc(-2% \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-6 fusion_builder_column_2_3 2_3 fusion-flex-column\" style=\"--awb-bg-size:cover;--awb-width-large:66.666666666667%;--awb-margin-top-large:0px;--awb-spacing-right-large:1.47%;--awb-margin-bottom-large:20px;--awb-spacing-left-large:1.47%;--awb-width-medium:100%;--awb-order-medium:0;--awb-spacing-right-medium:0.98%;--awb-spacing-left-medium:0.98%;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:0.98%;--awb-spacing-left-small:0.98%;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-text fusion-text-3\"><h2>Building the base<\/h2>\n<p><span style=\"font-weight: 400;\"><a href=\"https:\/\/magia-solutions.com\/\">Magia Solutions<\/a> is an Australian Oracle Cloud consultancy that found Align through the<\/span><a href=\"https:\/\/scalingup.com\/\"> <span style=\"font-weight: 400;\">Scaling Up<\/span><\/a><span style=\"font-weight: 400;\"> performance platform. Scaling up focuses on the Four Decisions methodology that says your business will be successful if you get these factors right: People, Cash, Strategy and Execution. It all starts with hiring the right people and establishing a solid cultural foundation.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u201cThe first thing I really like about the methodology is using culture as the bedrock on which to build,\u201d Surend said. \u201cAs humans, culture is the thing that binds us together.\u201d<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Establishing a strong culture is the beginning of aligning your team \u2013 and aligning your team around a common goal is necessary to keep everyone motivated and on the same page. Surend credits the One Page Strategic Plan (OPSP) with helping him do just that.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The purpose of an OPSP is to provide a way for all employees in a company to know what goal they are reaching toward and what needs to be done to get there. Having a succinct way to share your company vision and strategic plan brings better alignment, accountability, and execution to your organization. Your OPSP is unique to your company and is based on your core values and purpose.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">According to Verne Harnish, creator of Scaling Up, the<\/span><a href=\"https:\/\/blog.growthinstitute.com\/scale-up-blueprint\/opsp-one-page-strategic-plan\"> <span style=\"font-weight: 400;\">key benefits of an OPSP<\/span><\/a><span style=\"font-weight: 400;\"> are that it:<\/span><\/p>\n<ol>\n<li><span style=\"font-weight: 400;\">Provides a <\/span><b>framework<\/b><span style=\"font-weight: 400;\"> that details your corporate vision.<\/span><\/li>\n<li><span style=\"font-weight: 400;\">Provides a common <\/span><b>language<\/b><span style=\"font-weight: 400;\"> with which to express that vision.<\/span><\/li>\n<li><span style=\"font-weight: 400;\">Provides a well-developed <\/span><b>routine<\/b><span style=\"font-weight: 400;\"> for keeping the vision current.<\/span><\/li>\n<\/ol>\n<p><span style=\"font-weight: 400;\">Once Surend and his team used Align to develop and implement their OPSP and discovered other one-page tools, it was like a lightbulb went off.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u201cThere\u2019s no doubt that our methodology depends a lot on the use of Align,\u201d he said.<\/span><\/p>\n<h2>Launching a methodology into action<\/h2>\n<p><span style=\"font-weight: 400;\">Surend believes in practicing good business habits to make sure his team is collectively striving toward a common goal. After establishing a foundation, he successfully aligned his team around the goal of becoming the world\u2019s leading company in implementing Oracle SaaS. He was able to begin executing his strategic plan with the help of Align\u2019s technology.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Surend and his team have found great value especially in Align\u2019s \u201chuddles\u201d feature. Huddles allow you to easily set up recurring meetings and stick to an efficient format, so you can ensure every meeting is productive. At Magia, Daily Huddles became the easiest way to debrief with all team members about their priorities for the day. Team members can easily view each other\u2019s \u201chuddle updates\u201d to see what everyone is working on, adding the value of individual accountability to your culture.<\/span><span style=\"font-weight: 400;\">\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Align is designed with all your most important metrics are right in front of you, so you don\u2019t have to keep up with multiple spreadsheets and it\u2019s easier to remain focused on your strategy and goals. Most business leaders need a more efficient way to run their team, and Surend was no exception prior to Align. He said the visibility of the dashboards in Align and having the Critical Numbers front and center for all to see have helped him stay organized.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u201cI\u2019m a big fan of choosing one metric to measure your business because it takes a lot of thought to do that properly. And if you get it right, the results are amazing,\u201d he said.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Align recommends starting with one main goal to rally your team around. It\u2019s easier and more efficient than trying to keep up with multiple goals that overlap or are not as important to the success of the company. Keeping everyone focused on one objective is what keeps the team on track.<\/span><\/p>\n<h2>Seeing results<span style=\"font-weight: 400;\">\u00a0<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">When Surend first joined Magia in 2019, it had 34 employees. By 2021, it was a 100-person company. The business grew exponentially in size and revenue, and it didn\u2019t take long to see lasting effects. Surend is now a consulting partner at Deloitte, and was able to bring 100% of his full-time employees at Magia over with him.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u201cIf you set a big goal and take small steps, it\u2019s amazing what you can achieve,\u201d Surend said.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Surend\u2019s strategy is simple \u2013 \u201cStep 1 is to pick a methodology to grow. Step 2 is to pick a SaaS product to implement it.\u201d<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Your ability to scale your business depends on your approach to growth and knowing which steps you need to take to make it happen. Align is simply a tool that guides you in the right direction and makes it easier to implement that approach to growth. <\/span><\/p>\n<p><span style=\"font-weight: 400;\"><a href=\"https:\/\/www2.deloitte.com\/au\/en\/pages\/about-deloitte\/articles\/home.html\">Deloitte Australia<\/a> is now one of Australia\u2019s largest Oracle services providers since acquiring Magia. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">Most business owners dream of building to sell one day, but several never get the chance. If you are looking to achieve the same success as Magia, Align can help you do it.<\/span><a href=\"https:\/\/aligntoday.com\/product\/demo\/\"> <span style=\"font-weight: 400;\">Schedule a demo<\/span><\/a><span style=\"font-weight: 400;\"> with us today to get a closer look at the software.<\/span><\/p>\n<\/div><div class=\"fusion-text fusion-text-4\"><div class=\"video-shortcode\"><iframe title=\"Scaling Up with Align\" width=\"1200\" height=\"675\" src=\"https:\/\/www.youtube.com\/embed\/jxx3W2dzgfw?start=9&#038;feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" allowfullscreen><\/iframe><\/div>\n<\/div><script type=\"application\/ld+json\">{\n  \"@context\": \"https:\/\/schema.org\",\n  \"@type\": \"VideoObject\",\n  \"name\": \"Scaling Up with Align\",\n  \"description\": \"A short piece about how we are using the ScalingUp methodology alongside the Align Today SaaS platform to grow our business. They are both world class.\",\n  \"thumbnailUrl\": \"https:\/\/i.ytimg.com\/vi\/jxx3W2dzgfw\/default.jpg\",\n  \"uploadDate\": \"2020-07-07T05:56:31Z\",\n  \"duration\": \"PT4M33S\",\n  \"embedUrl\": \"https:\/\/www.youtube.com\/embed\/jxx3W2dzgfw\",\n  \"interactionCount\": \"822\"\n}<\/script><\/div><\/div><\/div><\/div><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Hagerty utilizes Align to keep their growing multi-functional business units coordinated and working towards the same goals.<\/p>\n","protected":false},"author":33,"featured_media":23660,"parent":11712,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"content-type":"","footnotes":""},"class_list":["post-23647","page","type-page","status-publish","has-post-thumbnail","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v25.3.1 (Yoast SEO v27.2) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>How Align Helped Magia 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