How Magia Solutions Used Align to Get Everyone on the Same Page<\/h1><\/div>Australia\u2019s Magia Solutions knows the impact the right technology can have in a business. As the premier Oracle Cloud Solution Provider in Australia, they work every day to equip clients with the tools to power up their business. When experienced CEO Surend Dayal took the helm in 2019, he turned to Align to take Magia to the next level.<\/p>\n<\/div><\/div><\/div>
![\"magia](\"https:\/\/aligntoday.com\/wp-content\/uploads\/2020\/11\/68935580_2494835297246134_5291047289425494016_o.jpg\" "\\"magia")
<\/span><\/div><\/div><\/div><\/div><\/div>![\"surend](\"https:\/\/aligntoday.com\/wp-content\/uploads\/2020\/09\/SurendDayal-1-e1600205334750.jpg\" "\\"SurendDayal\\"")
<\/span><\/div><\/div><\/div>It\u2019s not an exaggeration to say we run our business through Align and we wouldn\u2019t have the success we\u2019re having without it.<\/p>\n<\/div>
Surend Dayal, CEO<\/h6><\/div><\/div><\/div><\/div><\/div><\/i><\/div><\/div><\/div><\/div>Surend Dayal has ambitious goals for his company, Magia Solutions<\/a>.<\/p>\n\u201cWe want to become the leading company in the world for implementing Oracle SaaS,\u201d he says, referring to the cloud-based suite of services that allow businesses to automate everything from sales and marketing to human resources and supply chain management. \u201cOur aim is to increase our business by a factor of 20 over the next decade.\u201d<\/p>\n
Surend announced those goals when he joined Magia in 2019 and he says the Australian company is already making great strides. But how did the company progress so quickly?<\/p>\n
A lot of the credit, Surend insists, goes to their adopting Align\u2019s strategic planning software<\/a>. Because of this, Magia saw results in the very first quarter.<\/p>\n\u201cIt\u2019s not an exaggeration to say we run our business through Align,\u201d he says, \u201cand we wouldn\u2019t have the success we\u2019re having without it.\u201d<\/p>\n
Eighty Brains Pulling in the Same Direction<\/strong><\/h2>\nWhen he arrived at Magia Solutions, the company was full of talented people. But as a big sports fan, Surend knew that talent by itself doesn\u2019t lead to success. The team has to be able to work together toward a common goal.<\/p>\n
\u201cWe have 80 incredible brains working at our company,\u201d he says, \u201cbut if they\u2019re not pulling in the same direction what good is it?\u201d<\/p>\n
Surend believes that when an organization is trying to scale rapidly, the single biggest factor is ensuring each individual in the company is working toward the same thing. But the very nature of Magia\u2019s work made that more difficult than in more traditional organizations.<\/p>\n
A software company like theirs, he says, isn\u2019t like selling boxes full of some tangible thing. And when the goal isn\u2019t as tangible, it\u2019s even more important employees understand what they\u2019re working toward.<\/p>\n
\u201cOur people need to understand where the company\u2019s headed, and they need to understand how the work they\u2019re doing each day helps push Magia Solutions forward. Before Align, that\u2019s not really something we had.\u201d<\/p>\n
Finding Align<\/strong><\/h2>\nSurend\u2019s business journey began decades ago.<\/p>\n
Back in the 1990s, Surend helped found a small Australian startup. Over the years, he and his partners grew and improved the company, eventually incorporating many of the ideas made famous in the best-selling business book, Good to Great<\/em><\/a>, by Jim Collins. One concept at the heart of Collins\u2019 methodology is that companies should find one thing that they can simultaneously be the best at, that they are passionate about, and that they can make money doing. Once they find that singular thing, they should focus on it and avoid distractions.<\/p>\n\u201cWe were a classic startup with classic startup issues,\u201d Surend remembers. \u201cWe had money problems, and we had our ups and downs, but I was always 100% confident that the thing we had created was the best in the world at what it did.\u201d<\/p>\n
Oracle<\/a>, the second-largest software company in the world, agreed. They bought Surend\u2019s startup and hired him to help manage their work in areas as geographically diverse as Australia, China, and the United States.<\/p>\nDuring this time, Surend learned about Scaling Up<\/em><\/a> -- a compilation of entrepreneur and author Verne Harnish\u2019s \u201cRockefeller Habits.\u201d Those habits are the guiding leadership and management principles John D. Rockefeller used to make his Standard Oil one of the great success stories in American business history. When Surend joined as CEO of Magia Solutions, using the Scaling Up methodology to achieve Magia\u2019s goals was a no brainer, shared by his fellow Directors. And, to him, that meant bringing along Align, as well.<\/p>\n\u201cAlign is <\/em>Scaling Up to us,\u201d Surend explains. \u201cWithout it we\u2019d be trying to track progress toward our goals with pencil and paper, or on spreadsheets and .pdfs. It would be a mess and it wouldn\u2019t be effective. Align is the only way I can imagine doing this work.\u201d<\/p>\nBut Surend says Align\u2019s value goes far beyond just a tool to execute the principles of Scaling Up<\/em>. In fact, he also saw it as the perfect accompaniment to Good to Great<\/em>.<\/p>\n\u201cWhen I was implementing Good to Great<\/em> at past companies, we were kind of going at it blind,\u201d he says. \u201cWe didn\u2019t have a tool like Align to help guide us through it.\u201d<\/p>\nWhat are you passionate about? What can you be the best at? What can you make money doing? These are the questions Good to Great<\/em> asks, and Surend says these are the questions Align helped Magia Solutions capture the answers to.<\/p>\nHe says Align forces a company to focus on its values, it drives that company to stay focused, and it is designed to help increase your bottom line.<\/p>\n
\u201cAlign is a great companion to Scaling Up<\/em> and it\u2019s a great companion to Good to Great<\/em>,\u201d Surend says, \u201cbut no matter your industry and no matter whether you subscribe to a specific methodology or you don\u2019t, Align helps everyone in your company get on the same page. And, in my experience, that leads to success.\u201d<\/p>\nThe Big Picture<\/strong><\/h2>\n
Australia\u2019s Magia Solutions knows the impact the right technology can have in a business. As the premier Oracle Cloud Solution Provider in Australia, they work every day to equip clients with the tools to power up their business. When experienced CEO Surend Dayal took the helm in 2019, he turned to Align to take Magia to the next level.<\/p>\n<\/div><\/div><\/div>
<\/span><\/div><\/div><\/div><\/div><\/div><\/span><\/div><\/div><\/div>It\u2019s not an exaggeration to say we run our business through Align and we wouldn\u2019t have the success we\u2019re having without it.<\/p>\n<\/div>
Surend Dayal, CEO<\/h6><\/div><\/div><\/div><\/div><\/div><\/i><\/div><\/div><\/div><\/div>Surend Dayal has ambitious goals for his company, Magia Solutions<\/a>.<\/p>\n\u201cWe want to become the leading company in the world for implementing Oracle SaaS,\u201d he says, referring to the cloud-based suite of services that allow businesses to automate everything from sales and marketing to human resources and supply chain management. \u201cOur aim is to increase our business by a factor of 20 over the next decade.\u201d<\/p>\n
Surend announced those goals when he joined Magia in 2019 and he says the Australian company is already making great strides. But how did the company progress so quickly?<\/p>\n
A lot of the credit, Surend insists, goes to their adopting Align\u2019s strategic planning software<\/a>. Because of this, Magia saw results in the very first quarter.<\/p>\n\u201cIt\u2019s not an exaggeration to say we run our business through Align,\u201d he says, \u201cand we wouldn\u2019t have the success we\u2019re having without it.\u201d<\/p>\n
Eighty Brains Pulling in the Same Direction<\/strong><\/h2>\nWhen he arrived at Magia Solutions, the company was full of talented people. But as a big sports fan, Surend knew that talent by itself doesn\u2019t lead to success. The team has to be able to work together toward a common goal.<\/p>\n
\u201cWe have 80 incredible brains working at our company,\u201d he says, \u201cbut if they\u2019re not pulling in the same direction what good is it?\u201d<\/p>\n
Surend believes that when an organization is trying to scale rapidly, the single biggest factor is ensuring each individual in the company is working toward the same thing. But the very nature of Magia\u2019s work made that more difficult than in more traditional organizations.<\/p>\n
A software company like theirs, he says, isn\u2019t like selling boxes full of some tangible thing. And when the goal isn\u2019t as tangible, it\u2019s even more important employees understand what they\u2019re working toward.<\/p>\n
\u201cOur people need to understand where the company\u2019s headed, and they need to understand how the work they\u2019re doing each day helps push Magia Solutions forward. Before Align, that\u2019s not really something we had.\u201d<\/p>\n
Finding Align<\/strong><\/h2>\nSurend\u2019s business journey began decades ago.<\/p>\n
Back in the 1990s, Surend helped found a small Australian startup. Over the years, he and his partners grew and improved the company, eventually incorporating many of the ideas made famous in the best-selling business book, Good to Great<\/em><\/a>, by Jim Collins. One concept at the heart of Collins\u2019 methodology is that companies should find one thing that they can simultaneously be the best at, that they are passionate about, and that they can make money doing. Once they find that singular thing, they should focus on it and avoid distractions.<\/p>\n\u201cWe were a classic startup with classic startup issues,\u201d Surend remembers. \u201cWe had money problems, and we had our ups and downs, but I was always 100% confident that the thing we had created was the best in the world at what it did.\u201d<\/p>\n
Oracle<\/a>, the second-largest software company in the world, agreed. They bought Surend\u2019s startup and hired him to help manage their work in areas as geographically diverse as Australia, China, and the United States.<\/p>\nDuring this time, Surend learned about Scaling Up<\/em><\/a> -- a compilation of entrepreneur and author Verne Harnish\u2019s \u201cRockefeller Habits.\u201d Those habits are the guiding leadership and management principles John D. Rockefeller used to make his Standard Oil one of the great success stories in American business history. When Surend joined as CEO of Magia Solutions, using the Scaling Up methodology to achieve Magia\u2019s goals was a no brainer, shared by his fellow Directors. And, to him, that meant bringing along Align, as well.<\/p>\n\u201cAlign is <\/em>Scaling Up to us,\u201d Surend explains. \u201cWithout it we\u2019d be trying to track progress toward our goals with pencil and paper, or on spreadsheets and .pdfs. It would be a mess and it wouldn\u2019t be effective. Align is the only way I can imagine doing this work.\u201d<\/p>\nBut Surend says Align\u2019s value goes far beyond just a tool to execute the principles of Scaling Up<\/em>. In fact, he also saw it as the perfect accompaniment to Good to Great<\/em>.<\/p>\n\u201cWhen I was implementing Good to Great<\/em> at past companies, we were kind of going at it blind,\u201d he says. \u201cWe didn\u2019t have a tool like Align to help guide us through it.\u201d<\/p>\nWhat are you passionate about? What can you be the best at? What can you make money doing? These are the questions Good to Great<\/em> asks, and Surend says these are the questions Align helped Magia Solutions capture the answers to.<\/p>\nHe says Align forces a company to focus on its values, it drives that company to stay focused, and it is designed to help increase your bottom line.<\/p>\n
\u201cAlign is a great companion to Scaling Up<\/em> and it\u2019s a great companion to Good to Great<\/em>,\u201d Surend says, \u201cbut no matter your industry and no matter whether you subscribe to a specific methodology or you don\u2019t, Align helps everyone in your company get on the same page. And, in my experience, that leads to success.\u201d<\/p>\nThe Big Picture<\/strong><\/h2>\n
Surend Dayal has ambitious goals for his company, Magia Solutions<\/a>.<\/p>\n \u201cWe want to become the leading company in the world for implementing Oracle SaaS,\u201d he says, referring to the cloud-based suite of services that allow businesses to automate everything from sales and marketing to human resources and supply chain management. \u201cOur aim is to increase our business by a factor of 20 over the next decade.\u201d<\/p>\n Surend announced those goals when he joined Magia in 2019 and he says the Australian company is already making great strides. But how did the company progress so quickly?<\/p>\n A lot of the credit, Surend insists, goes to their adopting Align\u2019s strategic planning software<\/a>. Because of this, Magia saw results in the very first quarter.<\/p>\n \u201cIt\u2019s not an exaggeration to say we run our business through Align,\u201d he says, \u201cand we wouldn\u2019t have the success we\u2019re having without it.\u201d<\/p>\n When he arrived at Magia Solutions, the company was full of talented people. But as a big sports fan, Surend knew that talent by itself doesn\u2019t lead to success. The team has to be able to work together toward a common goal.<\/p>\n \u201cWe have 80 incredible brains working at our company,\u201d he says, \u201cbut if they\u2019re not pulling in the same direction what good is it?\u201d<\/p>\n Surend believes that when an organization is trying to scale rapidly, the single biggest factor is ensuring each individual in the company is working toward the same thing. But the very nature of Magia\u2019s work made that more difficult than in more traditional organizations.<\/p>\n A software company like theirs, he says, isn\u2019t like selling boxes full of some tangible thing. And when the goal isn\u2019t as tangible, it\u2019s even more important employees understand what they\u2019re working toward.<\/p>\n \u201cOur people need to understand where the company\u2019s headed, and they need to understand how the work they\u2019re doing each day helps push Magia Solutions forward. Before Align, that\u2019s not really something we had.\u201d<\/p>\n Surend\u2019s business journey began decades ago.<\/p>\n Back in the 1990s, Surend helped found a small Australian startup. Over the years, he and his partners grew and improved the company, eventually incorporating many of the ideas made famous in the best-selling business book, Good to Great<\/em><\/a>, by Jim Collins. One concept at the heart of Collins\u2019 methodology is that companies should find one thing that they can simultaneously be the best at, that they are passionate about, and that they can make money doing. Once they find that singular thing, they should focus on it and avoid distractions.<\/p>\n \u201cWe were a classic startup with classic startup issues,\u201d Surend remembers. \u201cWe had money problems, and we had our ups and downs, but I was always 100% confident that the thing we had created was the best in the world at what it did.\u201d<\/p>\n Oracle<\/a>, the second-largest software company in the world, agreed. They bought Surend\u2019s startup and hired him to help manage their work in areas as geographically diverse as Australia, China, and the United States.<\/p>\n During this time, Surend learned about Scaling Up<\/em><\/a> -- a compilation of entrepreneur and author Verne Harnish\u2019s \u201cRockefeller Habits.\u201d Those habits are the guiding leadership and management principles John D. Rockefeller used to make his Standard Oil one of the great success stories in American business history. When Surend joined as CEO of Magia Solutions, using the Scaling Up methodology to achieve Magia\u2019s goals was a no brainer, shared by his fellow Directors. And, to him, that meant bringing along Align, as well.<\/p>\n \u201cAlign is <\/em>Scaling Up to us,\u201d Surend explains. \u201cWithout it we\u2019d be trying to track progress toward our goals with pencil and paper, or on spreadsheets and .pdfs. It would be a mess and it wouldn\u2019t be effective. Align is the only way I can imagine doing this work.\u201d<\/p>\n But Surend says Align\u2019s value goes far beyond just a tool to execute the principles of Scaling Up<\/em>. In fact, he also saw it as the perfect accompaniment to Good to Great<\/em>.<\/p>\n \u201cWhen I was implementing Good to Great<\/em> at past companies, we were kind of going at it blind,\u201d he says. \u201cWe didn\u2019t have a tool like Align to help guide us through it.\u201d<\/p>\n What are you passionate about? What can you be the best at? What can you make money doing? These are the questions Good to Great<\/em> asks, and Surend says these are the questions Align helped Magia Solutions capture the answers to.<\/p>\n He says Align forces a company to focus on its values, it drives that company to stay focused, and it is designed to help increase your bottom line.<\/p>\n \u201cAlign is a great companion to Scaling Up<\/em> and it\u2019s a great companion to Good to Great<\/em>,\u201d Surend says, \u201cbut no matter your industry and no matter whether you subscribe to a specific methodology or you don\u2019t, Align helps everyone in your company get on the same page. And, in my experience, that leads to success.\u201d<\/p>\nEighty Brains Pulling in the Same Direction<\/strong><\/h2>\n
Finding Align<\/strong><\/h2>\n
The Big Picture<\/strong><\/h2>\n