{"id":14512,"date":"2019-07-25T02:04:37","date_gmt":"2019-07-25T07:04:37","guid":{"rendered":"https:\/\/aligntoday.com\/?page_id=14512"},"modified":"2023-05-11T13:14:00","modified_gmt":"2023-05-11T18:14:00","slug":"litwiniuk","status":"publish","type":"page","link":"https:\/\/aligntoday.com\/success-stories\/litwiniuk\/","title":{"rendered":"Litwiniuk & Co. Lawfirm: The Moment Everything Changed"},"content":{"rendered":"

Litwiniuk & Co. Lawfirm: The Moment Everything Changed<\/h1><\/div>

The Litwiniuks had built their practice into Alberta\u2019s leading personal injury law firm. When bothers Fred and Todd took over from their parents, they faced the challenge of maintaining the feel of a \u201cfamily firm\u201d through massive growth.<\/p>\n

They found the solution to executing on their goals was getting the entire company using Align\u2019s system of good business habits.<\/p>\n<\/div><\/div><\/div>

<\/span><\/div><\/div><\/div><\/div><\/div>
<\/span><\/div><\/div><\/div>

Align is the very first thing I look at in the morning when I get to work, and it\u2019s the very last thing I look at in the evening when I leave. We run our firm through it!<\/p>\n<\/div>

Fred Litwiniuk, CEO<\/h6><\/div>
<\/span><\/div><\/div><\/div><\/div><\/div>

Years ago \u2014 before they knew anything about the Rockefeller Habits, Petra business coaches, or growth management software like Align \u2014 the Calgary-based personal injury law firm, Litwiniuk & Company<\/a>, attempted to shift their office to a paperless case management system.<\/p>\n

The change was important because digitizing their records would let more than one team member view a case at a single time, dramatically increasing the efficiency of the firm by allowing them to serve many more clients desperate for legal help.<\/p>\n

\u201cBefore that, we literally had a person whose job it was to push files around the office, from one person to the next,\u201d Fred Litwiniuk, the firm\u2019s President, laughed. \u201cIt was ridiculous.\u201d<\/p>\n

Fred said the team lacked accountability back then. Who was the owner of searching for \u2014 and selecting \u2014 the right software solution to go paperless? Who was the owner of implementing and ensuring the company bought into that solution? What were the steps along the way? \u201cIt was a lot of confusion, and the result was a disaster. We spent a lot of money on a wrong solution that didn\u2019t do what we wanted and needed it to.\u201d<\/p>\n

Something needed to change.<\/p>\n

<\/h2>\n

Mom and Pop<\/h2>\n

A lot has changed in the decade since Fred and his brother, Todd, took over Litwiniuk & Company, the firm their parents began 43 years ago.<\/p>\n

\u201cThey started a business, and that\u2019s an incredible thing,\u201d Fred said, \u201cbut it\u2019s even more incredible how much they were able to accomplish without the help of strategic planning.\u201d<\/p>\n

Take hiring, for example: \u201cMy dad began the firm, and \u2014 when it got too busy for him \u2014 my mom pitched in and eventually ended up running the place. When it got to be too much for both of them, they found someone else to pitch in, adding more people and pieces as necessary.\u00a0 It was a good business, but there was no clear plan or way to take it to another level.\u00a0 They didn\u2019t have the luxury we had, which was time to work on the business and not just in it.\u00a0 We\u2019ve been able to build something great because of their solid foundation.\u201d<\/p>\n

Now running the company, Fred and Todd respected what their parents had done, but they also wanted to take their work and grow it into something more. They talked to consultants and read a lot of business books, but it was obvious that \u2014 to achieve the kind of results they wanted \u2014 they would need more help.<\/p>\n

They\u2019d find that help on the other side of the continent.<\/p>\n

<\/h2>\n

Scaling Up<\/h2>\n

About two years at the helm of Litwiniuk & Company, Todd \u2014 who is the CEO \u2014 joined Entrepreneurs\u2019 Organization (EO) \u2014 a collaborative association of entrepreneurs founded by Verne Harnish. Harnish is now most famous for his books, Mastering the Rockefeller Habits<\/a> and Scaling Up<\/a>, both of which are a compilation of the guiding leadership and management principles thought to make John D. Rockefeller and his Standard Oil one of the great success stories in American business history.<\/p>\n

\u201cWe met Verne, and we were reading the books and meeting people, so we were interested,\u201d Fred recalled. \u201cBut our turning point really took place at EO\u2019s Executive Program out in Massachusetts.\u201d<\/p>\n

The Litwiniuks were at a session facilitated by Andy Bailey, an accomplished Petra business coach, known for his tough love, no BS approach to coaching. Petra is a leading business coaching program, and Andy is one of their best. His average client, for example, increases its revenue by more than 40% \u2014 and profits by more than 20% \u2014 after working with Andy for just a year.<\/p>\n

\u201cMy brother and I were in his session, and he\u2019s on fire. We\u2019re loving it. And then Andy asks, \u2018You all have your core values, right?\u2019 And it seems like everyone in the room but us says yes. \u2018And you all have your core purpose, right?\u2019 Same thing.\u201d<\/p>\n

Todd and Fred sat there sheepishly, because they didn\u2019t have any of the strategic planning to which Andy was referring.. They left the conference humbled, but also energized, realizing some of the steps they needed to take to grow their company.<\/p>\n

\u201cBut we went back to work,\u201d Fred remembered, \u201cand we didn\u2019t do any of it. We got caught in the day-to-day weeds of running a business, and we didn\u2019t have the mechanisms to hold ourselves accountable.\u201d<\/p>\n

A year went by with little progress, and the Litwiniuks knew what they had to do if they were going to scale their firm to what they dreamed it could be. \u201cWe hired Andy as a coach,\u201d Fred said. \u201cAnd one of the first things he said was, \u2018You\u2019re going to need to use this Align software. It\u2019s how we\u2019re going to track your progress, and there\u2019s nothing better.\u2019 That\u2019s the moment everything changed for us.\u201d<\/p>\n

Creating an All-Star Team<\/p>\n

Something Litwiniuk & Company learned early with Align is that there is nothing more important to a company\u2019s success than people and culture.<\/p>\n

\u201cIf you get those things right,\u201d Fred discovered, \u201cthen you can do anything.\u201d And he also learned the two go hand-in-hand. \u201cAlign is all about clear accountability. When used correctly, Align\u2019s daily huddles and dashboards make it so there\u2019s never a question about who should be doing what, or about what \u2014 or who \u2014 is holding up a goal from being achieved.\u201d<\/p>\n

But not everyone wants that level of accountability. Some people prefer to hide from this kind of clarity, not willing to accept the pressure of responsibility that can come with it.<\/p>\n

\u201cThey\u2019d rather blend in. But Align makes that so much more difficult, and \u2014 in that way \u2014 it became a way for us to assess fit.\u201d Fred said that if people had the inclination to \u201crun and hide\u201d from the increased accountability, then they\u2019d often leave the company because the culture the firm wanted wasn\u2019t right for them.<\/p>\n

That turned out to be great for Litwiniuk & Company, because it opened up space for the kind of people who would thrive in their new culture.<\/p>\n

\u201cWe\u2019ve seen time and time again that great people love a challenge. They want to know what the challenge is, they want the freedom to go and tackle that challenge, and they crave accountability while they do it. They want measurables and they want dominos to knock down on their way to the larger goal. That\u2019s why great people love Align.\u201d<\/p>\n

As the employees who were attracted to the kind of culture Litwiniuk & Company wanted thrived, the culture moved farther in that direction. And the more the culture moved toward one of transparent accountability, the better the team got.<\/p>\n

\u201cIt wasn\u2019t long before we found ourselves with a team able to execute at a very high level,\u201d Fred remembered. \u201cAnd that\u2019s when we were able to accomplish some pretty amazing things.\u201d<\/p>\n

<\/h2>\n

Going Paperless<\/h2>\n

A few years after Align was firmly part of the company\u2019s culture, Litwiniuk & Company revisited their failed shift to a paperless case management system. They were determined to learn from past mistakes.<\/p>\n

They identified 70 pieces of potential software that could help create a paperless office environment. They went through them all, narrowed it to three choices, and selected one. This time, it was the right solution and Fred said it dramatically increased the efficiency in which they can serve their clients.<\/p>\n

\u201cThe second time was so different,\u201d Fred explained, \u201cand so much of that is because Align is designed to provide clear accountability. I owned the search. And that was right there on the dashboard for everyone to see. Our COO owned implementation. And, most importantly \u2014 because we made it a company priority \u2014 every employee had a part to play in getting this paperless system up and running.\u201d<\/p>\n

He said they made the system\u2019s implementation a company-wide goal and logged it into Align. Everyone at the firm could see how their work aligned to the bigger goal.<\/p>\n

\u201cWe were told it would take 18 months to implement,\u201d Fred smiled. \u201cIt took us six months, and the automation that comes with a paperless system is changing our company for the best. We owe that, in large part, to Align. It literally aligned our 70-person firm around a common goal.\u201d<\/p>\n

<\/h2>\n

Setting Big Goals<\/h2>\n

Last year, Litwiniuk\u2019s leadership team set a pair of extremely ambitious goals for the company. One of them had to do with revenue, and the other with the number of clients they could serve in a year. (They also offered a great reward to the company if the goals were reached, and \u2014 while we can\u2019t share what the reward was here \u2014 trust us, it was enticing!)<\/p>\n

The goals were not going to be easy \u2014 40-50% growth on two massive targets for their firm,- and there was some initial skepticism about whether they were achievable.<\/p>\n

\u201cSomething we do differently than a lot of companies,\u201d Fred said, \u201cis that we have every single one of our employees on Align. That had a ton to do with our success on these goals because it meant everyone could see real-time data on the benchmarks at any moment throughout the year.\u201d<\/p>\n

Fred said they had data from past years in Align, so they were able to use that information to determine seasonality, for example, to create the right benchmarks. They had the Align dashboard displayed in the firm\u2019s cafe where they held their team huddle each morning. So, if, for example, something was holding up progress, everyone on the team could see what was causing that and felt empowered to offer solutions.<\/p>\n

\u201cBut, when we hit our first quarter Benchmark,\u201d Fred explained, \u201ceveryone on the team saw that, too. That created some momentum, and \u2014 as we hit every benchmark along the way \u2014 it was no surprise because all 70 of our employees could track it on Align in real time.\u201d<\/p>\n

Fred believes having a tool like Align creates a mindset hell-bent on achieving goals. \u201cEveryone in the building understood how their daily work aligned with those two goals, and they understood how important their tasks were in achieving them. They saw and lived the progress every single day, and they felt accountable to it.\u201d<\/p>\n

<\/h2>\n

Moving Forward<\/h2>\n

\u201cMaybe it would have been possible to achieve these things without Align. Maybe a really good Excel sheet could do it,\u201d Fred wondered aloud. \u201cBut I just don\u2019t see it. Align is the very first thing I look at in the morning when I get to work, and it\u2019s the very last thing I look at in the evening when I leave. We run our firm through it!\u201d<\/p>\n

Litwiniuk & Company has a new set of ambitious goals this year, and they\u2019re planning to continue to grow on their Scaling Up journey. And, while they don\u2019t know exactly what that future growth will look like yet, \u201cWe do know Align is going to have an essential part to play.\u201d<\/p>\n

\u201cIt\u2019s the advice I\u2019d give to any CEO \u2014 whether they\u2019re starting an organization, acquiring one, or running one that\u2019s been around for years: the Rockefeller Habits and Align are key. Without having a place to track our progress and our benchmarks, and without having a place for people to see them, and breathe them, and follow on them to keep each other accountable every single day \u2014 there\u2019s no way we could have accomplished what we did.\u201d<\/p>\n<\/div><\/div><\/div><\/div><\/div><\/p>\n","protected":false},"excerpt":{"rendered":"

The Litwiniuks had built their practice into Alberta\u2019s leading personal injury law firm. When bothers Fred and Todd took over from their parents, they faced the challenge of maintaining the feel of a \u201cfamily firm\u201d through massive growth.<\/p>\n","protected":false},"author":33,"featured_media":14516,"parent":11712,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"content-type":"","footnotes":""},"class_list":["post-14512","page","type-page","status-publish","has-post-thumbnail","hentry"],"yoast_head":"\nLitwiniuk & Co. Lawfirm: The Moment Everything Changed<\/title>\n<meta name=\"description\" content=\"The Litwiniuks had built their practice into Alberta\u2019s leading personal injury law firm. 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